When selling your home, many agents will suggest that you invest money upfront in advertising. This money is not refunded should the campaign fail. Even worse, the agent can promise a high price and still charge whopping advertising fees should the property fail to reach the price they promised.
The expenditure will be positioned as a normal path of employing an estate agent. But you need to be aware that it is not normal to spend thousands upfront in advertising. To ensure a cost effective campaign, advertise your home where buyers are looking – the Internet.
In the digital age, avoid expensive and unnecessary print campaigns in newspapers and agents magazines. Often the agent is simply building profile for their brand with the owner’s money. The owners are mistakenly advertising for buyers in a medium where buyers are not even.
The market conditions are extremely buoyant – an agent that requires excessive advertising upfront is essentially admitting that they don’t have any buyers for your home. The best agents have genuine buyers ready to buy.
An entire chapter is dedicated to cost effective marketing in Real Estate Uncovered.