Over the past decade, real estate agents have replaced expensive newspaper ads with expensive Internet ads.
Agents strongly recommend expensive Internet ads to vendors, but vendors are asked to foot the bill.For agents – It is easy to be passionate about an expensive product that they are not paying for. Any expense during your sales campaign must be linked to a higher price.
Real estate agents love a motivated vendor. One of the easiest ways to get the home sellers motivated is have them invest in a multitude of products before the campaign begins.Agents are acutely aware that the vendor is more likely to ‘meet the market’ if they can convince the vendor to spend thousands of dollars upfront on expensive web ads.
Before committing to expensive Internet ads that simply increases the agent’s corporate profile, ask yourself and the agent, what justifiable benefit do expensive web ads bring to your campaign?
Home buyers are attracted to nice homes not expensive ads.